Not every story is a story.
We'll tell you when something isn't newsworthy yet — and what would make it so. It saves you money and protects your relationship with editors.
Honest about the story. Relentless about the placement.
PR Novo is a boutique public relations and personal-branding practice operated by Novo Media Inc., New York. We've been placing clients since 2019. We stay small on purpose.
What we believe
Earned and paid are different things.
Editorial coverage is chosen by a journalist. Sponsored content is bought. Both can be useful. We never blur the two, for you or for anyone reading about you.
Reputation is what's left when someone checks.
Coverage only matters if it holds up to a search. We build records that are accurate, consistent and durable.
Fewer clients, more attention.
We cap the number of accounts we take on so every client gets real work, not a template.
How a campaign runs
- 01Week 1
Discovery
A working session on your goals, audience, history and the facts behind your story. We review existing coverage and what competitors have earned.
- 02Weeks 1–2
Narrative
We write your positioning and three to five story angles, each with a reason it matters now. You approve everything before it leaves our hands.
- 03Week 2
Targeting
A named list of outlets and journalists, chosen for your audience. You see the list.
- 04Ongoing
Outreach
Direct, personal pitching. Follow-up. Interview prep when a journalist says yes.
- 05Monthly
Reporting
What was pitched, what landed, what didn't and why, and what we're doing next.
Timelines are typical, not guaranteed.
Recognition
Our approach to personal branding has been covered in Entrepreneur, International Business Times and Disrupt Magazine.
EntrepreneurInternational Business TimesDisrupt Magazine
Questions, answered
Do you guarantee placements?
No. Editors decide what they publish. We give you a realistic assessment up front and report honestly on progress.
How long until I see coverage?
It depends on your story, your timing and the news cycle. Many campaigns see first results within the first two to three months. [Replace with your documented median if you have one.]
Do you sell paid placements?
We can arrange sponsored or contributor placements on request. They're always identified as paid in our proposals and reports, and we advise clients to disclose them where required.
Will I approve what's said about me?
Yes. Nothing pitched or written on your behalf goes out without your approval. Journalists, of course, write their own articles.
Who will I work with?
A dedicated account lead manages your campaign from start to finish.
Where are you based?
Novo Media Inc. is a New York company. We work with clients internationally, including in the US, UK, Europe and the Gulf.
Is my information confidential?
Yes. We don't disclose clients or results without permission. See our Privacy Policy.