01Earned coverageMedia relations
Coverage in the publications your audience already trusts.
We identify the editors, reporters and producers who cover your category, build angles they can use, and pitch them directly. Business press, trade titles, regional dailies, podcasts — chosen for who reads them, not for the logo.
What's included
- ✱Media audit: where you've appeared, where your competitors have, and where the gaps are
- ✱Story development: three to five angles with a reason for an editor to care now
- ✱Targeted pitching to named journalists, not mass distribution
- ✱Interview preparation and briefing notes
- ✱Monthly coverage report with links and context
Good fit if: you have something real to say — a launch, a result, a point of view, data — and need it heard.
Founders & executivesPersonal branding
Be known for one thing, clearly.
Most leaders are interesting in ten ways and memorable in none. We help you choose the one idea you want to own, then build the public record around it — interviews, bylines, podcast appearances and a profile that holds up when an investor, client or recruiter searches your name.
What's included
- ✱Positioning session and written narrative
- ✱Bylined articles, ghostwritten in your voice and approved by you
- ✱Interview and podcast placements
- ✱Profile copy for your website, LinkedIn and speaker materials
- ✱Guidance on contributor programs, with paid options always labeled as paid
Good fit if: you're raising, hiring senior talent, entering a new market, or speaking more often.
Growth stage → enterpriseCorporate reputation
A company story that survives scrutiny.
Customers, partners and investors all check your coverage before they commit. We build a consistent, credible record: announcements that journalists actually cover, a press room that answers the obvious questions, and steady visibility between big moments.
What's included
- ✱Brand narrative and key messages
- ✱Press releases and announcement strategy (funding, launches, partnerships, hires)
- ✱Media kit and online press room
- ✱Executive visibility program
- ✱Issues preparation: a plan for difficult questions before they're asked
Good fit if: you have milestones coming up and need them to land.
Artists & performersCreatives & entertainment
Press for creative work, without the hype.
Actors, musicians, authors and visual artists get the same disciplined approach — a clear story, the right outlets for your audience, and an honest view of what's realistic. No vanity metrics, no promises we can't keep.
What's included
- ✱Release and premiere campaigns
- ✱Arts, culture and lifestyle press outreach
- ✱Interview and feature placements
- ✱Bio, one-sheet and press-kit writing
Good fit if: you have a release, show, book or project with a date attached.